I just got done one of my craziest weeks ever at Wharton. So many things converged at once that I literally couldn't find an extra half hour for a meeting. Quarter four classes are definitely a big work load. There is a ton of reading every week, and professors seem to be a little more intent on doing little things to make sure we read everything before class. And this quarter we have sabre, which is a marketing simulation. Sabre has been really fun. It feels similar, at least theoretically, to what brand management will be like. You have your product portfolio, market segments, market research, and forecasts. And you have to make decisions wisely to try to increase your company's profits in the face of changing tastes, competitors' actions, uncertainty, and a limited budget. Reminiscent of first quarter Marketing cases, my team spent about 14 hours on sabre this week. Supposedly it will get easier in subsequent weeks since we won't have to get ramped up again .. I hope that's the case! At least, as opposed to case write-ups, working on sabre is actually fun :)
Oh yeah, and last night was Wharton 54. Totally insane.